DeMoor, what’s the story?

We runners are seeking (De)Moor from this life, which we think is perfect for a running focused apparel line. We runners are unique characters, awaking at who knows when to witness the sunrise on a single track trail, or ripping some quarters at the local track. Although balance is key, we runners yearn for DeMoor miles, vertical, and starting lines, which we fully embrace within the “DeMoor” brand! And the capital “M” just screams I’m a mountain, come get your vertical! 

  • De"Moor", is a determining adjective: "More" is a comparative of much or many, with most as a superlative. 1. in greater quantity, amount, measure, degree, or number: I want to run "DeMoor" miles before the sun goes down, pronto!

In addition, we all have a story to share, and our story is part of a bigger story: history. Knowing and understanding where we come from is important. Seth, the company’s founder, focuses on understanding his story, but more importantly, the story of the runners he meets on YouTube, at races, and up in the high country. The progression of sharing his story on YouTube since 2016, to the founding of a running gear company, was not clear from the outset. But across many miles, group runs, and vlogs, a family of runners was born, DeMoor Global Running (DGR), and now a running gear company to accompany them on their own personal running journeys. 

Who We Are

We specialize in the activewear apparel industry by offering running gear of exceptional quality, and sourced ethically from clothiers we know personally. Our objective is to be recognized as the company that creates gear and hope for runners around the world. We research, design, and build gear of enduring value using superior material, and support runners with a deeply instilled ethic of personal service to those in our midst. Doing so allows DeMoor to satisfy the needs and personal tastes of our discerning patrons.

What We Believe

Our greatest asset, and the key to our success, is our people. We believe that each of us needs dignity, purpose, and satisfaction in what we do. Because satisfying our guests depends on the united efforts of many. We are most effective when we work together cooperatively, respecting each other’s contribution and importance to creating the best running gear in the world. A company's commitment to crafting running gear rather than industrializing it is at our core. We value made-in-America running gear because it makes a real-life impact up and down the supply chain, for our neighbors.

How We Succeed

We succeed when every decision our company makes is based on a clear understanding of your success as a runner, person, and patron of DeMoor running gear. When we couple this conviction with sound financial planning for the future, everyone wins. From the starting lines to the P&L, our leaders put your success at the heart of our daily work. We seek to achieve a fair and reasonable profit to ensure the future of the company's growth and innovation in the athletic world, and to offer long-term benefits to our patrons, owners, and employees.

Commitment to You

DeMoor is committed to conducting business in a manner that upholds the dignity of the human person. Service culture is our company culture. We are here to serve you, whether on YouTube or right here in the running gear you purchase. Finding the right fit and design that helps you excel in running, which helps you in life, is a big win for the DeMoor team.